AI ad creatives that look like your brand, not like a template

Most teams still start an ad the same way: write a brief, wait for a designer, send the copy around for a few rounds, then publish something that only half sounds like the brand. AI ad creatives flip the order: the creative comes out of a system that already knows your brand.

AdHero works as an AI marketing assistant. You hand over your website address, the brand gets analyzed and a Brand DNA card is built, and creatives come from that card: ad images, social posts, video ads and email drafts. This post walks through every step, how creatives stay varied and which format fits which channel.

What changes when an AI assistant makes your ad creatives?

The starting point moves from a prompt box to your own site. You enter an address, and a homepage or a product page both work: the system pulls your tone, color palette, audience and messaging angles out of it. No design skills, template knowledge or prompt writing are required.

The tool makes the composition decisions, you make the selection. You pick the template family, the platform and the size; AdHero handles the layout, the use of your colors and the first draft of the copy. Then you download the finished creative for your campaign.

Brand DNA: the layer that keeps a creative on-brand

The scan reads your colors, logo and copy, and returns one card: tone, target audience, messaging angles, customer pains, color palette and logo. The analysis usually takes 10-30 seconds.

You are not stuck with the first result. Fix the tone, sharpen the audience, add or drop angles, and list the language your brand never uses. Once a phrase is on that list, it stays out of suggestions, so "best ever", "100%" or "free" never lands in your ads.

The palette feeds the template compositions. If the scan finds no colors, you can add your own on the card. If no logo is found, the card marks that field as missing.

The flow, step by step: from site URL to a publish-ready creative

1) Add a brand. Enter your site address in the dashboard and start the analysis; the address has to begin with http:// or https://. If a run drags on, refresh the page; if it was interrupted, re-run the analysis.

2) Approve the DNA card. Review the fields and save them. Until the card is ready, the idea feed and the production screens stay closed.

3) Swipe ideas. Every brand gets a daily pack: 8 ideas a day, made up of 4 hooks, 2 messaging angles and 2 email subject lines. Swipe right to save the ones you like. Ideas are free and never spend creative credits.

4) Pick type, template and size. Turn saved ideas into an ad image, a social post, an email draft or a video ad. Then choose the template family and the platform size. The hook you pick becomes the headline, and with a single idea selected you can attach one angle to steer the body copy.

5) Queue it and download. Jobs run in the background and appear live on the productions screen. Images download as PNG and videos as MP4; social posts come with a caption and hashtags, emails with a subject line and a body ready to copy.

Ad copy and creative variants: same family, different layout

The question that comes up most often: will every generation look the same? A template family does not repeat one fixed layout. Each family holds three art-direction variants, and both the variant and the images are picked by a deterministic seed derived from the job, never by a random draw.

That has two practical effects. Re-running a job keeps the same creative decisions, while a new job brings a new layout and a different frame from your image pool. Collage is built from 2-4 site images, while spotlight and duotone lean on a single one.

On the copy side there are three idea types: hooks (the headline of the visual), angles (the messaging direction for the body) and email subject lines. A subject line is used verbatim in the email, while the body is written from your brand DNA. Phrases on your banned list stay out, and the last read before publishing is still yours.

Formats, credits and where you can publish

Images come in four sizes: Meta and Instagram feed at 1080×1080 (1:1), Instagram portrait at 1080×1350 (4:5), Instagram Story and Reels cover at 1080×1920 (9:16), and LinkedIn feed at 1200×627 (1.91:1).

Video ads run 5-20 seconds and download as silent MP4 files built from three scenes: an opening, product proof and a call to action. The scene changes, the product does not, because the video is built on your real product photos, so the brand card needs one. Rendering can take 30-90 seconds once the job is queued.

Credits stay simple. One ad image, social post or email draft costs 1 creative credit; one video render costs 3. The template family can change that: the scene family generates a fresh AI ambient visual and costs 2 credits, the other families cost 1. Ideas are free and a failed job refunds its credits.

You can use the output in Meta (Facebook and Instagram), LinkedIn and X campaigns, in newsletters and on your site. Paid plans are monthly or yearly subscriptions, and prices are regioned by your billing country, so different regions bill in different currencies. Trying it is free: new accounts get 5 creative credits without a card.

Frequently asked questions

Q: Do I need design or prompt skills?

A: No. You enter your site address and approve the Brand DNA card. AdHero makes the template, composition and copy decisions; you download the finished creative and publish it.

Q: Can I try it for free?

A: Yes. New accounts get 5 free creative credits with no card required. During the trial that quota runs with a single brand, enough to analyze your first brand and produce your first creatives. Logging in happens at adhero.fyi/giris.

Q: How do the creatives use my brand colors?

A: The palette from the Brand DNA card feeds the template compositions. If the scan found no colors, you can add them on the card and the next production uses them.

Q: Is anything extra needed for video?

A: Yes. Video is built on your real product photos, so the brand card has to include one. One video render also costs 3 credits and can take 30-90 seconds after queuing.

Q: Where can I read more about this workflow?

A: Every published post is collected on the blog list at adhero.fyi/blog.

Stop starting from a blank canvas. Enter your site address on the sign-up page at adhero.fyi/kayit and use the 5 free credits to analyze your first brand and produce your first creatives.

For more notes on ad creatives, formats and credits, browse the blog list at adhero.fyi/blog.